Redd Summit Advisors

Social Media + Paid Advertising

Role Overview

Redd Summit Advisors is a company specializing in ranch risk management solutions for ranchers across the United States. Their insurance products improve the daily lives of hardworking ranchers, and I am happy to be on their team. I began working at Redd Summit Advisors as an intern in 2020, and have since served as a marketing assistant and now associate marketing specialist.

My Contributions

I have been involved in the nitty gritty details of marketing since the beginning at Redd Summit. I manage the budget, ROI data, social media, print advertising, direct mail and digital ad sales. I am proud to be a part of a team rapidly innovating to meet an ever-growing industry. Below are a few projects I have worked on through the years.

Budget Management

· Maintained ROI data for direct mail, paid web, and print advertising
· Tracked all spending and project progress for a seven-figure budget
· Updated company leadership on budget progress with monthly dashboard reports

Direct Mail

· Pulled targeted mailing lists from a Salesforce database of leads
· Coordinated with vendors to secure quotes, mailing dates and deliver creative materials
· Tracked all returned and delivered mail for ROI data
· Helped oversee the delivery of over 30 direct mail campaigns (and counting)

Social Media

· Created and executed a successful social media strategy to grow company accounts from 0 to 300+ followers in two years
· Curated and designed content for ranchers in graphic, text and video form
· Maintained company accounts on Instagram, Twitter, Facebook and TikTok

Print Advertising

· Developed and executed a print media strategy for over 20 publications
· Placed over 50 advertisements in ag-related publications over
· Coordinated the placement and quotation of advertisements with relevant contacts

Tradeshows

· Coordinated sponsorship contracts and shipping details for ag-industry conventions
· Curated necessary items and logistics for over 10 successful booths
· Developed relationships with convention staff to facilitate positive reception