Dear recruiter, hiring manager, to whom it may concern...

As a marketer, I know that the best way to a customer's heart is by appealing to the problem they are trying to solve. You are trying to find a fantastic marketing manger. Here is a quick translation of my resume that cuts through the jargon and gets straight to what's in it for you.

If you'd prefer the more professional version, download it here.

Personal Statement

Marketing Manager with 7+ years driving revenue growth through AI-enabled automation, analytics, and scalable marketing systems. Leverages OpenAI GPTs, Zapier, Python, SQL and marketing platforms to build automated lead-to-sale funnels, AI content workflows, and ML-driven lead scoring that improved close rates and cut acquisition costs. Strengths include cross-functional collaboration, data-informed experimentation, and building repeatable growth engines; seeks to scale high-impact demand generation and analytics capabilities.

What that really means

Are you looking for a marketing manager who likes to work hard, make new things, and learn a lot? That's me! If it's uncharted territory, that's where I thrive.
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Example: I built a lead scoring machine learning engine for Redd Summit Advisors built on USDA data and historical conversion rates to customize our prospecting research to market data.

Example 2: My team had no way to understand what specific creative was converting prospects. I built an algorithm that connected Salesforce data to content we created - and even facilitated our content approval process.

Work History

Redd Summit Advisors
Marketing Manager (July 2024 - Present)
Marketing Specialist (April 2023 - July 2024)
Associate Marketing Specialist (April  2021 - April 2023)
Marketing Intern (March 2020 - April 2021)

  • Increased company revenue by $252K in the first year and $638K in the second year through targeted marketing campaigns.
  • Implemented a fully automated lead-to-sale funnel using Zapier, Salesforce, direct mail, and Mailchimp, boosting close rates by 55%.
  • Designed an AI-enabled content system integrated with Salesforce, reducing content production time and tying assets to closed-won revenue.
  • Cut customer acquisition cost by half year-over-year and reduced campaign spend by 28% through optimized execution and freelancer management. 
  • Developed analytics dashboards tracking engagement and renewals, achieving an average 95% renewal rate.

What that really means

You're needing someone loyal, who's willing to learn about your customer and become a leading part of your team. In the last six years, I have been in charge of every aspect of the marketing and CX programs at Redd Summit Advisors - that's a lot to cover in this little box, but I'm especially proud of:

  • Increasing close rates 55% through an automated follow-up funnel (email and direct mail).
  • Mentoring, managing, and training a brand new team member.
  • Increased marketing efficacy by 25% while coming in under budget by 28%.
  • Finding solutions to what sales needed - data analysis, prospecting improvements, and more - and figuring them out.
  • I learned the ins and outs of the ranching world - which I had never been exposed to.

Education

Masters of Business Administration: Emphasis in Marketing
Southern Utah University  |  February 2025

Bachelor of Arts in Communications: Public Relations, Minor in Civic Engagment
Brigham Young University  |  April 2023

What that really means

You're getting a marketing manager who knows why mitochondria is the powerhouse of the cell! Just kidding.

I have technical and book training on public relations writing, research, and application. From the MBA, I have strategic training gets me excited to dig into big-picture business analytics, but translate that back into what marketing can do to move the needle for the company.